Having an original, pixel perfect and print ready label design for your product will help your product to stand out from others in the market. -And here’s your definite guide to design labels for products.
Creating something outstanding is not an easy task but qualifying a process to a definite step will help you to craft something that will help you land sales and your product to find its place in your customer’s heart.
Being working in print media designs for over a decade, we will professionally outline a complete process you need to follow to design labels for products in this thoughtful post.
Step – 1:
Pre-steps to design labels for your product
Before getting hands-on to designing a label for your product, there are some important pre-steps we need to follow to make sure we get the best out of this creative process.
Make sure on having your essential tools of trade ready before you get into this whole process.
1. Knowing dimensions / sizes of your Label.
Knowing dimensions or correct size for your Label is a critical aspect in designing. It will mostly depend on the size of container you will be using, and there is a broad range of containers you can choose.
The best way of knowing correct dimensions is to contact your printing company and ask for PDF template of your chosen container which has all the necessary details of canvas, sizes, bleed and margins.
It can be a single ‘wrap-around’ label which covers a complete circumference of your package, or it can be 2 different labels for front & back depending on your container or package. Wrap-around labels can be cost effective while designing a Front & Back of Label, having it printed and pasting it on your package or container may be a little expensive.
Our recommended printing company is Vista Print.
2. Logo of your Product or Company.
A logo is considered an important aspect of your company. Sooner or Later, logo becomes a face of your business. Whether you are running a small business, a blog or a full-fledged business, Logo becomes that tiny mark which identifies your brand and your company’s values. Logo gets recognized, and it gets attention.
Incorporating your logo in your Label is considered one of the most basic things you should be doing, and we also recommend to have a logo before your design labels for products.
If you do not have a logo, we can help you design one.
3. Jotting down all the Content (text/images).
The next thing you should be doing before getting into designing labels for products is to jot down all the text and all the images or artwork you would like to incorporate into your design.
It is important that you only add relevant text because the size of container restricts you.
Adding punch lines and catchy sentences is another good practice which ensures sales and also brands awareness of your products.
Content should be relevant to the theme you are choosing for design. It can be minimalistic or joyful, but it should be ultimately relevant to your product. It goes a long way when you design labels for products.
You can also add stock photos in your Label Design. Our favorite resource on free stock images with creative common rights is Pexels.
4. Getting your barcodes, ingredients etc.
Barcodes or Universal Product Code (UCP) help companies to keep an eye on their inventory and also add security in your products.
Barcodes or UCP are some black lines with white spaces with unique and specified number of codes (depending on product type). Uniform Code Council or UCC helps merchants & companies to generate barcodes or UCC by paying a small fee every year. In return for membership, UCC generates unique codes for your products and instructions on how to use them.
Adding valuable information like ‘Supplement Facts’, ‘How to Use’, ‘Expiration/Manufacturing Dates’ and other mandatory information would be a huge plus to create trust flow of your products.
In most countries, adding this information on your products in considered compulsory by authorities.
Step – 2
Getting hands on to design labels for products.
Once we have gone through pre-steps and we are sure that we have gotten everything we needed to get started to design labels, the interesting part begins now.
Just like pre-steps, we have created a complete guideline process for you to design labels for products. Keeping your labels pixel perfect, creative and print ready.
1. Choosing the Right Software to design labels for products.
While there are many Softwares, you can choose from to design labels of your products. Most widely used ones are Adobe Illustrator, Adobe Indesign, Corel Draw and GIMP.
We always choose to go with Adobe Illustrator because of its flexibility and professional features it has to offer. Although it would be tough for someone, who has not ever designed or used a professional software like Illustrator or similar to work in it.
Adobe has all the features a good designer looks for, and it also generates design which is pixel perfect & ready to print.
2. Image Based/ Artwork Based Label.
Once you know your tool, the second step in this process is to identify whether you want to go with an Artwork based Label or an Image based Label.
Art & design, both is to inspire people and send a visual message. However, with art, you send an opinionated message while with image-based design, a message is definite.
Professionally, we will recommend going with image-based design as it elaborates a clear signal across your customers, which is important for your brand, company & product.
3. Choosing effective Colors.
Selecting right colors is important. Your primary objective with your label design should be getting more sales by getting your product noticed on the shelves when it is sitting next to competitor products.
According to various studies of human nature, there are specified colors which prove to sell more. For instance, Yellow provokes an urge to buy, and it also helps your product to stand out from other products.
Choosing a color or color scheme for label should be taken into account very seriously and there are various factors which you should include. Size & color of the container, your logo, nature of your product and print quality. These all factors should come down when you choose colors.
This can be a hectic task. Fortunately, there are some online tools to help you decide best colors for your products. Like Adobe Kuler & many other.
4. Incorporating Content in the design of your label.
Next thing up is to start adding text, barcodes, ingredients and all other valuable information in your label design.
The size of container, size of label and area plays an important role here. You do not want your label to be saturated or look empty. Placement is the key.
Placing content correctly across your given canvas helps to make the text readable and doesn’t subside your design.
5. Finalizing Label.
If you are on this step, you have completed 75% of the task, and you are set to finalize your label design.
Little tidbits in the end to make minor changes which overall make your design appealing is always a good option.
Just remember, nothing is perfect.
6. Bleed or no-Bleed.
Next up is adding bleed. If your label has colors, text or design on the very corners or bottom of the design, it would be a good option to add bleeds or crop margins. It will help you to prevent any unnecessary mess in printing.
Adding bleed will also be a good option if your labels have much white space, it will help you to determine cutting area when they are printed and ready for pasting.
7. Exporting Files.
You have completed design work for your label, and next up is to export all the necessary files for your printing company.We will suggest exporting a
- high DPI (300) PNG file,
- a high DPI (300) Jpeg file,
- a PDF file (export an additional PDF file with bleed/margins) and;
- export a package file from Adobe Illustrator, which has all the fonts, linked images and editable Ai file just in case your printing company needs it.
8. Creating mockups for web.
If you have a web-store or you sell your products on Amazon, Ebay or Etsy. It will be an exquisite idea to design some visual appealing mockups or 3D Images of your designed labels with your products.
Your customers will know what they are getting, and it will also ultimately help you to increase sales.
As you can see that designing labels for products is not an easy task. It requires a specific skill-set and a great aesthetic sense with some knowledge of printing industry.
We have tried our best to curate a complete guide to designing labels for products. Any small business owner can use this guide to create labels by its own. However, if you want to save time and get a perfect label designed for your product. You can always use eMerchant’s Label Design service, so you do what you do best and let creatives help you.